HOW TO GET STARTED:
The Waynedale News has worked with clients who have benefited from our expert advertising, marketing and public relations advice for the 80 years our publication has been in business. The following is a guide that we recommend to use to see the ultimate success from your experience with our publication. If at any time, you have questions, comments or suggestions, we would love to hear them, please contact us.
If you would like to skip this guide, click here to implement our Budget (display advertising) Calculator.
1) Understanding Your Clientele – where's the best response
The first step in creating a successful advertising or marketing campaign is getting a good idea of who your clients are, demographically and choosing what type of promotions they will respond to. We have a variety of options that suit all types of service and retail based businesses’ promotion needs.
By browsing our advertising, marketing and public relations options and asking yourself “On the majority, can I find my type of clients online or in print? Do they respond well to coupons, or just my company’s branding in a sponsorship, or flyers, or an article about my organization, or something else?”
Once you have an idea of where you can find your clients and what they will respond best to, you can begin to build an effective campaign that will increase your sales. If you are new to your industry or to advertising itself, some trial and error may be required to find the best solution to successfully brand and promote your business, product or event.
2) Choosing A Budget - start with a plan
Once you have a good idea of who your clients are and what services of ours you would like to use, it is best to designate a budget for your promotions. The key to making your budget work for you is to take a look at the amount of “eye-catch” type of promotions you are planning to place and realistic vision of what type of return you would like to receive in return for your efforts.
Create a budget that you are comfortable with in the long term, and one that fits your priority list of the type(s) of promotions you would like to place. The longer you budget to keep your company’s name online or in print, the more return you will get from the snowball effect of readers continuously seeing your branding, coupons or other promotions.
3) Schedule – when you should begin and for how long
Now that you have an intended budget, you can begin to get an idea of when it might work best for you. By taking a look at our print schedule to plan for the dates you would like to place your promotions. We recommended most companies to plan for promotions in at least 4 issues of the printed newspaper or 2 months on thewaynedalenews.com news and entertainment website, to truly see the ad, coupon, or branding working for you. Seasonal clients should always start at least a month before their intended start of the season, to get the best results.
4) Preparing Graphics / Content – what to say and look like
At this point, you know what type of advertisement, sponsorship or public relations you would like to place, but now is the time to actually lock-down exactly what you would like it to say and look like. Knowing your business and creating a promotional piece that your clients will respond to will work to your benefit.
When it comes to display advertising, simplicity will work to your benefit. Idealize the size of the ad and piece together what information would fit in the space without making it too crowded or complicated. The viewer of the ad should be able to glance at the ad and get a good idea of what service or products your company offers and why they should use you for their benefit.
We offer free a design service for all advertisements and sponsorships, but if you would like to design your own, please refer to our advertisement design specifications (PDF).
Be sure to take a look at the publishing schedule for the newspaper, as all content for promotions are required by the deadline (7 days) previous to the publication date. Please drop off, mail, or e-mail any content for advertising, sponsorships or public relations by the deadline to secure your space in the newspaper.
5) Payment – options to help you succeed
We accept cash, check, credit cards and debit cards for payment of any promotion service you purchase. For intended cash and check payments, we will mail you an invoice on the publication date, in which it is required to receive payment within 15 days of the publication date.
For credit / debit card payments, you may choose one of the two options, charged on the publication date:
1.) Complete the e-mail credit/ debit form to authorize credit/ debit card purchases for your account. The information you provide will be kept on file for future purchases of Waynedale News services. You will receive a “purchase request” e-mail that will require your response (approval) before each charge.
2.) Complete the standard credit/ debit form to authorize credit/ debit card purchases for your account. Each time you place an advertisement or schedule, you will be required to re-complete this form.