More Options - About Our Publication
The Waynedale Newspaper is a free publication distributed every two weeks to over 35,000 readers boasting original local news and entertainment. It is distributed via carrier delivery to every home in the area with local pickup at all area businesses within South / Southwest Fort Wayne (with additional distribution checkpoints within the communities south of Fort Wayne of Ossian, Bluffton, Zanesville and Markle). Its 80 years of publishing is a direct result of community support and the success of local marketing.
Our typical publication is broadsheet-sized (10.5" wide x 21.5" tall), with 6 columns. It generally contains 12 pages (4 pages - full color & 8 pages - black print), with featured news on our color pages and our other sections spanning the rest. View a sample for your reference, Sample Waynedale Newspaper (PDF).
Indifferent to other free publications, because of its 80 years in business, the community has embraced the publication as their own, and expects every edition on their doorstep. All of our stories are original, community-based and positive in nature, which is another appealing aspect of the newspaper for our audience, who by the majority, read the publication from cover-to-cover and have been known to keep each issue around for months to re-read. This embrace of the newspaper by residents and subscribers provides a perfect platform for you to launch your advertising, marketing or public relations campaign.
Download our 2013 Client Information Kit (PDF) | Download our 2014 Client Information Kit (PDF)
Flyers & Inserts - nestle your own promotional piece in the fold
You can place a flyer / insert into the interior fold of The Waynedale News for 4 cents per insert. If you do not already have a flyer printed or don’t want to go through the hassle of printing flyers yourself, The Waynedale News can print the flyers for you. If you provide the flyer graphics, we can print high photographic quality, 4 color, double sided, 8.5 x 11” (letter size), semi-gloss flyers for you at 4 cents. If the flyer graphics are not provided, we can design the flyer for you at a 15% graphics fee on the printing cost.
Insertion: 4 cents per piece
Printing (12,000): 4 cents per piece
Printing & Insertion: 8 cents per piece
Please contact us for printing quantities other than 12,000, or alternative size pieces, as we are able to save you cost in most cases.
Promotional Article - tell a story about your business
Put your own article or written promotion in The Waynedale News. Public relations can be a crucial advantage over advertising and marketing when used correctly. Getting the word out about your business or organization can be hard to do within the boundaries of a display advertisement. We offer an opportunity for you to either supply us with an article / written promotion or you may choose for us to write one for you. These articles are billed as a display advertisement with standard column inch usage rates. It is also displayed as a standard article, which can contain photos; without the borders of a display advertisement. For more information regarding this opportunity please contact us.
Mass Media E-mails - send your press release to news outlets
Our media database is a collection of 500+ e-mail addresses in the local media (radio, community calendars, newspapers and local television news) in a 20 mile radius of Fort Wayne. Additional addresses are handpicked to suit exterior media in other cities, who may have an interest in publishing events that occur in Fort Wayne.
Each e-mail is personalized to the address so the recipient feels as though you are contacting them directly. The e-mails have a subject and body, which can contain attachments, photos and graphics incorporated into them, just as a normal e-mail that you send out would. The e-mails look like they are sent from your address, so when the recipient of the e-mail responds, the e-mail goes directly to you, so you can follow up with them directly.
We can also split our database into one list, ‘community calendars & monthly publications’ to send an e-mail a month and a half or so before the event so that media has time to prepare, and a second list, ‘television, radio, daily and frequent newspapers’ that would require the information no more than a week in advance.
$50 per list send (no contract)
$30 per list send (contract of 6x)
Worship In Waynedale - featured religious organizations
The Worship in Waynedale section is a premium listing especially for religious organizations and their events. Listings promote your organization name, address, phone number & worship times: also included are two event listings per issue. All purchased listings will be published in every issue from the start date to the end of December for $300. Additional events other than the two included may be purchased for $5 per issue.
Download the Worship In Waynedale (PDF)
Other Services - printing, graphic & web-site design, pr
The Waynedale News also offers printing, graphic and web design, and public relations services. We have an experienced staff and many community resources that can assist you in promoting your business or organization at a lower cost. Since we work on a day-to-day basis with printers, designers and the news media for our functions as well as the functions and promotion of others, we offer our experienced services to you at a reduced cost because of our extended relationship with them, which saves you money and time. For more information regarding this opportunity please contact us.