Newsprint Advertising

Printed Newspaper Options – Our Publication

The Waynedale Newspaper is a free publication distributed every two weeks to over 35,000 readers boasting original local news and entertainment. It is distributed via carrier delivery to every home in the area with local pickup at all area businesses within South / Southwest Fort Wayne (with additional distribution checkpoints within the communities south of Fort Wayne of Ossian, Bluffton, Zanesville and Markle). Its 80 years of publishing is a direct result of community support and the success of local marketing.

Our typical publication is broadsheet-sized (10.5″ wide x 21.5″ tall), with 6 columns. It generally contains 12 pages (4 pages – full color & 8 pages – black print), with featured news on our color pages and our other sections spanning the rest. View a sample for your reference, Sample Waynedale Newspaper (PDF).

Indifferent to other free publications, because of its 80 years in business, the community has embraced the publication as their own, and expects every edition on their doorstep. All of our stories are original, community-based and positive in nature, which is another appealing aspect of the newspaper for our audience, who by the majority, read the publication from cover-to-cover and have been known to keep each issue around for months to re-read. This embrace of the newspaper by residents and subscribers provides a perfect platform for you to launch your advertising, marketing or public relations campaign. Download & Print: Our 2017 Client Information Kit (PDF)

Example Display Ad Size & Price

Ad Size Dimensions Black & White
1-Color Full Color
Business Card 2 col. x 2 in. $58.00 $74.00 $90.00
1/16 Page 3 col. x 2.62 in. $113.97 $145.41 $176.85
Postcard 3 col. x 4 in. $147.00 $195.00 $243.00
1/8 Page 3 col. x 5.25 in. $192.94 $255.94 $318.94
1/4 Page 3 col. x 10.5 in. $330.75 $456.75 $582.75
1/2 Page 6 col. x 10.5 in. $598.50 $850.50 $1102.50
Full Page 6 col. x 21.5 in. $1128.75 $1644.75 $2160.75

How are these prices generated? Column inches are calculated by multiplying the number of columns horizontally by the amount of inches vertical, this gives you the number of column inches your advertisement takes up. The number of column inches are then multiplied by the rate per column inch. For example a 1/4 page black and white advertisement is 3 columns horizontally by 10.5 inches vertically. 3 times 10.5 = 31.5 (column inches). 31.5 is within the 26 – 50 column inch range of $10.50 per column inch. So $10.50 times 31.5 = $330.75, which gives you the price of column inch usage in that black and white advertisement.

Download & Print: Display Advertising Rates (PDF)

Adding Color For A Small Price, Makes A BIG Difference

1-Color and Full Color ads are placed on our feature pages, which are our highest traffic pages of the newspaper.
– Our 1-Color ad, you choose a single color to be used in your ad. 1-Color pricing: add $4 per column inch to the black and white rate.
– Our Full Color ads utilize a range of color to print even a full color photo in your ad. Full Color pricing: add $8 per column inch to the black and white rate.

Ad Space Reservation Deadlines

All ad graphics and information must be submitted 7 days prior to the publication date. Please reference our Publication Dates & Deadlines or contact a sales representative for more details.

Compare Rates By Size

Our publication is a full Broadsheet (10.5” x 21.5”) which is much larger than other newspapers in the area. Our large format means less pages, so your ad will be more visible. Also, for example, our 1/8th page is going to be much larger than an 1/8th page in other publications, giving you more space and exposure for a similar cost!

Front Page Advertising

The front page is the highest traffic page to provide your advertisement with the most amount exposure possible. Front page advertisements can be any size and are priced at exactly double the column inch 4-color usage rate.

$15 Brander – keeping your name in print for less

15-dollar-branderAt our office we receive calls every day from readers looking for a particular company, product or service they saw an advertisement for that stopped printing months ago. While we make sure the caller receives all of the information they need to make contact with that client, we wonder how many of our readers also remembered that ad but didn’t call? You don’t have to miss out on those customers or break your budget with an expensive ad, now for only $15 per issue place a $15 Brander!

Designed to help keep your business visible longer. One of the most important features of this ad, is that it is designed to be printed in every issue for an entire year, helping your customers remember and find you when they need you. In addition, placing an ad shows your support for the Waynedale Community!

2” wide x 1” tall
$15 per issue (12 month contract)
$18 per issue (6 month contract)

The $15 Brander could contain a logo, phone number, address, website and anything else you would like that fits in this versatile 2”x1” space.

Download & Print: $15 Brander Details (PDF)

sponsorship-pageThis is the premium way to show your support for the community. Our page sponsorships promote your business or brand as the premier sponsor of the page. The sponsorship includes a 10.5”x1.5“ banner at the bottom of the page of your choice, as well as your transparent logo that spans the width of the top of that page, behind the text. Page sponsorships are limited to one per page and first come, first reserved. Page sponsorships can be purchased in bulk to cover an entire section. Please call for section pricing.

10.5″ wide x 1.5″ tall & Full Logo Background
$100 per issue (12 month contract)
$135 per issue (6 month contract)
sponsorship-page-banner

 


A page sponsorship banner could contain any information that fits in the premiere 10.5”x1.5” space.

Download & Print: Page and Section Sponsors Details (PDF)

Front Page Showcase – the exclusive top fold ad spot

The top, front page of a newspaper contains the highest reader traffic of all other pages within a publication.
We are now presenting an opportunity for you to tap into all of those readers, with the highest amount of
exposure from newspaper display advertising The Waynedale Newspaper has presented yet!

The Front Page Showcase is a 4-Color, 3”x 3“ advertisement located at the top right hand corner of the newspaper
and the very first thing our readers lay eyes on whether at the newsstand or doorstep of their home. The
Showcase is a printed advertisement that simulates expensive “sticky notes” at a much more affordable cost.
Your business will be the sole placeholder of this exclusive advertising space, but it is first come, first reserved,
so be sure to lock-in your schedule before someone else does!

3” wide x 3” tall – Front Page (Upper Right)
$750 per issue (3 month contract)
$1,000 per issue (no contract)

Download & Print: Front Page Showcase Details (PDF)

Classified Advertisements – for when only text will do the trick

Classifieds are text only advertisements and all are located on the “Classifieds Section” in the printed newspaper and online at thewaynedalenews.com. All classifieds must be paid in full before they are printed or posted online for any issue.

$20 (25 words or less); 50 cents per word after the flat rate of $20.

Please fill out a Classifieds Form online OR Download & Print the form (PDF) and return before the deadline for placement in the next issue.

Worship In Waynedale – featured religious organizations

The Worship in Waynedale section is a premium listing especially for religious organizations and their events. Listings promote your organization name, address, phone number & worship times: also included are two event listings per issue. All purchased listings will be published in every issue from the start date to the end of December for $300. Additional events other than the two included may be purchased for $5 per issue.

Download & Print: Worship In Waynedale Details (PDF)